I am excited to share with you my friend who went from an actor to a youth pastor to a storytelling coach. That’s right, ladies and gentlemen, this week, we have My Brilliant Friend Alex Street on the podcast, and I’m so excited for you to get to connect with and learn about Alex and hear his story.

Alex is a story-focused communication coach, and his brilliance is helping you share your story and connect with your audience. So if you are an online entrepreneur, who is a coach like I am, and you are struggling to share your story, show up on video, share your story, and copy, you must listen to this episode and connect with Alex. Alex has a fascinating background. He was a youth worker. He was an actor. He was a public speaker for two decades. The cat’s out of the bag, Alex; you weren’t just a youth worker; you are a youth pastor. He specializes in blending storytelling, captivating content, and robust performance has set him apart as a speaker and a coach for audiences of all kinds. You will hear it on the podcast. Alex is such a great storyteller. He is such a great voice to listen to speak. I think that’s from all the years of acting and speaking in front of people. He’s also the host of the fearless speakers’ Academy and the make speaking magical video course. He also has his master’s in theology, which is so interesting; you’ll hear about his journey from being a youth pastor and how not that long ago, he transitioned out of that life in that world and into what he’s doing now. He’s so funny and so genuine, and I’m so excited for you guys to connect with them and to hear him. Suppose you’re interested in connecting with him further. Follow him on Instagram @streetsays with that. I hope you guys enjoy this episode. Okay, so Alex, when I think of you, I think of a storyteller. How did you become such a great storyteller?

ALEX: Okay, I think just saying that right off the bat is one of the biggest compliments if that can be the thing that the label that people see me as when I walk in a room they think storyteller right there like that as a man that is a good thing to be known as. I love that and appreciate that.

REGINA: That means you’re doing an excellent job with your branding and your marketing dude. Even before I connected with you, I was like, “oh, Alex Street, he teaches people how to tell their stories. He’s the storyteller”.

ALEX: Brilliant. I love that. I receive that. Thank you. I grew up in a storytelling family. That’s what it is. So, my dad and my mom both lived such a phenomenal story as it is. I’m trying to dig up more and more of their stories so that I can honestly tell them. They were they both lived in England. Different towns didn’t know each other. My mom was an actress, worked in West End London, which is like Broadway over there. And then had a friend in Toronto and moved over here to work on a show as an understudy and ended up staying at like 18 years old, moved away from home to pursue her dream of acting. My dad was a photographer in England and moved over here at 20 years old because for some reason, there was more opportunity in Toronto than there was in London. I don’t know what that is. But he did it. And he then started a 40-year career as a world-renowned, mostly ballet photographer and all kinds of stuff. So I see this as my mom told stories on stage, my dad told stories through film. And I saw it everywhere and heard it everywhere, and eventually grew up mainly in the theater. So I drifted towards, you know, the stage, the performer, kind of storyteller. And I just saw it everywhere I saw everything. I wanted to know how it worked. I want to see how the actual theater worked, how that whole process worked, what all of that was when I started to live with my dad. (See, my parents split.) I began to hear how he saw what photography was. I thought it was a click, make them smile, click the camera and his process of “no, no, no,  what this means, this why this frame is better than this frame…” and hearing the story that he was pulling out of that, shaped something in me to where I started to become a great storyteller before I even thought of wanting to be that or do that. It just sort of came out of me where I was taking over the room telling stories.

REGINA: It was how you learned how to communicate, right?

ALEX: I think so. I see my dad as he had an opportunity and an ability to pull people’s personalities out of them, you know. So he would go and snap a photo of the most solemn, serene, tough CEO in the business, who didn’t want to smile for anybody, and he would get him to crack for a split second and snap the photo at that moment to get their personality shine through. And now I see that’s exactly what I’m doing with people today. Helping pull which they are out of them in ways that they don’t even see in themselves. It’s a gift that was given to me that people saw something in me that I didn’t see in myself and now being able to do that to other people. To get deep on what storytelling is, I think that it is pulling the story out of someone that they don’t even see in themselves. So that’s why I think I do it this way, and then to go to the acting side, it’s like building a character.  You don’t just read a script; you get to know the character, and that’s what we’re trying to do in our life is trying to understand who we are to get to know our character better.

REGINA: You went from being an actor, and I know you shared this with me now that you’re a coach. Will you share with everybody the journey from acting to now coaching what you do that honed your ability to tell the story the way you do?

ALEX: Yeah, that’s it, so all through high school, I was always going to be an actor. That’s it. It was that was the road. It was “win an Oscar by the time I’m 21,” no doubt it’s happening. It’s going to be there. So after high school moved downtown Toronto to live with my brother and try to get an agent and do the whole starving artist thing, you know, serve tables and try to get somewhere. I got an opportunity to act on stage with my mom that year, which is one of the most precious moments of my life now. Just share the stage and feel the laughs and beyond. Oh man, it’s so good to go back to that moment. So I went through that and said like okay, this is the road. Believe it or not, it was tough to find success. So I moved away from support systems, like my brother and some other friends. They weren’t far away, but just far enough away. And it just wasn’t for me. And so then someone suggested my friend at Western Canada and said, “Hey, you should come back to school with me.” And it was a Bible college. And I was like, “What am I going to do there?” He’s like, “I don’t know, youth ministry?” I was like, “Okay, that sounds good.” It was just nothing but a clear sense of direction and purpose. Otherwise, I was failing on the one that I had.

REGINA: But youth ministry… did you grow up in a spiritual family? Like, why would you take ministry?

ALEX: No, not at all. So I started coming to the church at 16 years old because there was a girl there. Of course, who incidentally is now my wife of 15 years. So it can work sometimes. So yeah, that was sort of my breaking away from my parents even. No, we didn’t grow up in that home; we didn’t have that kind of home. But for me to find my own identity and friendships and all kinds of stuff. That was the route that I went, which is probably for some parents or like; I’ll pick that over, the drinking drugs, partying route any day, so go for it.

So I was in it for a few years, already volunteering as a leader in the youth group; I had my first opportunity to speak to a crowd in that group. At 17 years old, the youth pastor brought me up and said, Do you want to speak? Do you want to speak next week? I was like, “Ah, okay.” And all those teenage tracks were playing in my head, saying, “you’re not good enough.” “You’re an idiot; why are you doing this?” And I did it. And it sucked. And then he said, afterward, you want to try again? And at that moment, I was like, Oh, I can speak to people. So at 17 years old, this acting bug, this performance bug then turned into like, not only performing, but an inspirational opera, not just entertainment, but inspirational. So that was now forming. And then to take that into, Okay, so now I’m an actor, and then to have this idea, wow, I could go to school for youth ministry was like, Sure, of course, that’s natural. That’s kind of what’s been, you know, under the surface all along anyways, for the last few years, in these identity-forming years, so let’s go for that and see what happens there. And then I go to school, I think, while I’m there, I’ll still do the acting like I was on stage a few times for different plays; I got the drama award while I was there. So there was this real-like duality of identity going on in those few years. And then, even for the next few years, I became a youth pastor at the same church that I started here. Even in those years, you know, Christmas productions, I’m in it, I’m directing it like I’m all involved as much as I possibly can, using my performance.

But at that storytelling, I’m up there. And I get to stand in front of a group of middle schoolers, high schoolers, young adults, adults, the whole congregation; I’m tasked with the opportunity to take the greatest story ever told. They say you take the scriptures and the stories that have been told ad nauseum at times; how will I tell this story that everybody has heard? And tell it in a fresh way that can inspire somebody to change tomorrow? That was the joy and the fun. And again, that’s the real challenge of storytelling that I got to see in those opportunities.

So through my 20s, like my whole acting, speaking, storytelling, all of this was forming and being used and intertwining and all over the place, all within this safe community that we called church.

REGINA: And then how long were you a pastor for?

ALEX: So it was about 12 years that I was in that role. And I was, again,  working predominantly with middle schoolers. That was my niche. I don’t know if it was just because I was the only one running into the fire when everyone was running out. But I loved it. I loved the formative years. I loved the joy, the fun, and silliness there, but then also to then get in the room and talk to their parents two days later.

What an opportunity to help shape how people think about themselves. And again, right. Well, I guess what I love most about middle school is they’re at such a fragile stage, where they’re moving from concrete thought into abstract thought, trying to figure out who am I and where do I belong in this world kind of 11 to 14 years old, these critical formative years. I get to step in there as a safe person to say, “here’s what I see.” And you should do something with that because it could be something. That’s just that to me, while that might have been forming something in them. I was always also creating something to see that this is what I’m here to do. I’m here to help others see in themselves what they don’t see.

REGINA: After being a youth pastor for 12 years, what was the next thing that you did in your career?

ALEX: So that was the fun part, I think. So we’re in our comfortable place. And this is the thing a lot of your listeners will associate or recognize themselves in this story where you do the thing that you’re supposed to do, that you go to school for you get into that, you do it for a decade, and then something goes, wait, Did I miss something? Was there something more profound in this? And so actually, for me, it was about eight years ago, my mom got sick.

My mom has been my role model that whole time. The woman that I aspire to be like. True love, I see everything in her. She gets sick with stage four stomach cancer. And after five weeks, I’m saying goodbye. And so in that, I’m like the pastor, who’s supposed to like the pastor of the family. I’m the one who’s supposed to keep everybody calm, and kind of here’s all the hope. And here’s how we pray for this. And I was like, “what is going on here?” And found myself just yearning for simplicity in my own faith. So again, you’re going to have people listening to this see whatever their faith is, their faith story that they grew up with, and it’s just so complicated. And what I yearn for was just something more simple. Something that came back to like faith, hope, and love. Can we stick there and not get lost in all the details? And then as I saw that, and felt peace creep in, and then I was like, oh, my goodness, there’s something so much more accurate and bigger here than I have been handed. And so it sparked this, thought like “what else am I supposed to?” Do I know that I’ve got these gifts, and I can use that in this space very well? I understand that. But what if there’s a broader calling for me to do what I made for? Because I can do that here and succeed and help some people. But what if there’s more, there’s a more significant way. There’s a bigger path, a bigger plan. And so we just started to say, Okay, I think we’re done. I think we’re done here. I guess we’ll wait for the phone call. I guess that’s how God works. Like, we’ll just say, okay, God, we’re done.

So we’d be waiting for some other places to call us up, but then the phone call never came. And then we’re like, Okay, I guess I got to take charge here. And so we quit with nothing. On the other side, We’re just like, this is it. This has been my only church. This has been my only career, The only thing I know how to do, and yet we were sure. We’re done.

So let’s go. So then leave there. I mean, your question was, what did I do after that? So we left there, and I needed something. People were like, What are you? Where are you going after this? You know, you’ve got this church family that believes in you that you’ve influenced, that you’ve inspired for years had an impact on? And they care. They’re like, where are you going from here? I was like, No, nowhere. It’s like somebody breaking up with you, and this just isn’t right.

REGINA: I love what you said about God, like where’s the phone call? We’ll make a move when you do the thing. But I find that when we speak out to God or the divine, or however the listeners identify that entity or being, we often have to take action for things to happen. We have to take a step before seeing the new door open and the abundance flow in.

ALEX: And it’s funny how I could teach that for ten years and then truly be faced with it and go, “Oh, okay… I see”. Alright, I got to do this thing. And it was like there was immediate freedom in doing that and taking that charge. And then again, we’re like, “Okay, so what do we do?” So I just went back to school to do my Master’s in theological studies because it’s the only thing I know. Again, I guess I’ll go back to that and do that. And maybe there’s another role as a pastor in the future. I have no idea, but if there’s nothing else for me, or if it was for me, it was a theological journey. It’s trying to figure out who God is in this world and what’s my place within it within that story. And so, for me, it was this movement towards an opportunity that this can give, but also, this is going to give me a chance to understand how I think about the world and what’s beyond the world.

So it’s one of those, and I did my masters and a couple of years and got that. So now I can talk about theology, I guess? So here we are…

REGINA: So you’re getting your masters, and one of your questions going in is, “Who is God?” And what does this all mean? What was the answer that came out of your masters? How did it shape your view of God and the divine? And of all the things that are?

ALEX: I love it. So I would say very quickly, the main thing I was in an evangelical, Christian church, and Baptist specifically. So pretty conservative. And then, really, what I needed answers on was, “how did we get here?” How did we get to this version of this, which is: we’re raising money to buy chairs on Sunday morning, to fill this place, instead of like going to the needy, how did we get here? So that was my main question, just straight up, Christian history. How did this happen, and as I got into that, it was almost like these facades started to break down. And these barriers that had been built up so quickly for me began to crumble. And I began to see that there was not only a bigger world out there but a lot more shared language than I thought that there was.

So I started to see my version of God, how I saw God, how I saw Christ as part of the shared spiritual discovery and journey that so many of us are on. And if anything, we’re talking about the same thing, just with a few different words. So it’s the most bizarre thing where I go from this box that I needed to be formed in, that I needed that formation. I needed to be constructed, I needed someone’s there, but then I had this deconstruction. And then, over the last few years, it’s been this rebuilding of something that it’s not done. And I don’t know that it ever will be done. It’s almost like it’s going to be a constant under construction kind of thing. It’s fascinating. And so I just see that it’s what I came out with this, this feeling that like, “Okay, this is not that, we’re part of something bigger, (which I always knew I was always something) but there’s always something bigger going on.”

REGINA: It’s so interesting. It’s your journey from the formation to the deconstruction to the recreation. It’s similar to mine because I grew up with the dogma, the theology, the philosophy. And then there was the deconstruction. And it was interesting. I spent five years in a partnership with a guy. And he identified as pretty much atheist, like very scientifically based thinking. He had so much kindness and so much love for humanity that I had never really seen in a Christian or a Catholic. We lived in a city, and we would come back from the bar with pizza, and he would get extra pizza and leave it out on the stoop for the homeless people. I was like, you have so much love and compassion for humanity. And then that started to make me question that moment with him. I was like, you don’t know God in the way that I was taught to know God, but you love humanity in a way that so many people don’t. And like that relationship made me re-question everything.

ALEX: I love that you can pinpoint it to that very moment. I have more of a general thing, like, I remember looking at my mom. And that was it. Before she got sick or anything. I always looked at her, and she never proclaimed any religion. She was always sort of anti it because her mom, her dad, died early. And she blamed God for all this stuff, but my mom showed the fruit of the Spirit. Peace, love, patience, kindness. She consistently demonstrated those things more than you know if it was a measurement more than most people in my close circle. I went like, okay, so she’s demonstrating these fruits of the Spirit. That means that there must be some spirit present in her. There is some love. There’s loving. And if God is love, then God is in like… we’ve categorized these things and put people into these lines that seem neat and seem clean and seem clear until it’s not. Until you’re faced with that. But wait, that is true, real love for another human. That you don’t know, that’s not going to give you anything in return. So why, like I found myself asking the same question. Why are you doing that? And the response is, because we because we’re humans, what do you mean? Because we’re hungry.

REGINA: Totally. Like my ex-boyfriend, he didn’t believe in heaven or hell. So it wasn’t like he was worried that he had to do the right thing for the afterlife. It was like no, this is how we share in humanity, and we care for the environment in a certain way. And we care in a certain way. And I was just like, wow. Sure, your intention and how you live your life are so different than how I live mine. And I understand that. That’s fascinating.

ALEX: And I think that’s it. So I kind of me going to school to do my masters. I learned about that. But I think I realized that I knew sort of the bigness of it all that the shared humanity, and that story, well in our human story, is something to be admired and, and understood and, and worked through and again, so it’s always about the story for me, right? So it’s always how do we get here? Well, there’s a story in that’s, that’s being told. And now we can still tell the story of how do we move forward together? That’s where I’m at now—trying to join people together to help them see their role in the current story being told.

REGINA: Totally. So after you get your masters. What’s the next thing?

ALEX: So while I was in that, I got a role as part of a mission organization. So there’s this worldwide organization called the Youth for Christ. And there’s one in the Toronto chapters, youth Unlimited, and I got involved with them too, precisely because I know I’m supposed to be a speaker. I just don’t know how or where that’s going to happen. How do I do that? How do I get on stages? And so there’s a role there specifically as a leadership facilitator to help young teens develop their leadership skills. Still, specifically, I’m going to get out, and I’m going to do workshops, I’m going to create and deliver workshops. I’m like, this is a sweet spot. Fantastic. It is a mission organization to raise my own money, like my own salary, and that Regina, which brought up wild money mindset issues, that I had no idea I had, as soon as I have to ask for people for money. It brought up all kinds of stuff about how my dad had to ask me for money. When he went broke, he went bankrupt. And that’s all that I knew about him and how much I resented that and all that. It’s just amazing how, like, I step into that thing to serve other people and to kind of create this beautiful partnership. And yet, it was like stirring up stuff inside.

REGINA: Yeah. So how did you move through that and process the money mindset triggering that was going on?

ALEX: I had to acknowledge it. I think that was it. I mean, straight up, like in the office with my boss crying, because it was so difficult for me. And yet, at the same time, I’m a young white male; it was wildly easy to easy for people to give me money to do a thing. So I had to kind of hold that on the one hand and go like, Alright, I get this. But for me, the thing that’s going on inside me, it’s tough. So how do we deal with this? And so again… tension, and how do I balance that, but it was by addressing that. I couldn’t physically apologize or forgive my dad, my dad passed away by then, but there was a lot of journaling and forgiveness. For that, and the life that I grew up in, some of the beliefs that were then formed for me is that there will never be enough money that we need to hold on tight. There’s a scarcity that all of this if someone’s giving me a gift, I owe them something. All of that, that I just had to acknowledge. And let go of, and act through. It wasn’t just letting go; it was to recognize to, to get through that. I have to do something; I have to talk to this person and ask them to support me. So there’s that fear that is so boldly in my face. And the only way to get past it is to go into it.

REGINA: Oh my gosh, your fear was coming up, and it was your job to face it and to move through it.

ALEX: Yeah, exactly. They’re like, Okay, so you’ve got, you’ve got donor meetings today. All right, go for it. Yeah, but I just want to be on stage. Like the number of times I said, I just want to do the work. Why do I have to go in? So I know some people thrive in that they love the partnership and all that it was tough for me to be in that, in that position, and in that role, and brought up all kinds of things. For me, while at the same time doing like, this is great. I just get to go around the city and speak to teenagers. Yeah, as is fantastic. But then eventually was like, now that’s, there’s still something being held back here.

I took on another role at another church, kind of a distant thing to study, specifically young adults and their role in the church and the type of what’s going on there. And so really focused a lot on 18- to 25-year-olds, and did a whole yearlong study just with that. And that sparked something within me like, wow, I care about these people, how our culture is treating them and how they fit into our culture and how they’re going to shape our culture, and nobody’s listening to it. So what do we do about that? So when all these different opportunities, like what I’ve seen, since leaving the church, there’s been all these other things that have shown up that have just been bits, chunks, pieces that have taught me something about who I am, to now be even more confident to sit before anybody now and say like, “Oh, yeah, okay. I hear what’s going on there”, or “I can help you with that” when simply I wouldn’t have been able to. Eight years ago, six years ago, 18 months ago, I don’t know.

Yeah, so that was, so that was my last job.

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REGINA: Okay, so how did you jump into owning your own business and being a coach from that last job?

ALEX: So this was the, I knew that there would be something… speaker, coach, I don’t know what that is. But I’m going to do that. And this is, again, that messy jump time where it was “okay like we did before we left that church with nothing” On the other side, we’re doing it again; we’re leaving this role at which is only a halftime thing. And we’re asking for people to pay our salary for us. We’re leaving that to go to nothing.

Here we go. And I was dipping into savings. We’re like, that’s how we’re going to survive through this year. Because there’s something here, I just have no idea what it is. But I need the space to find it. And as soon as that happened, and it probably took about a month to kind of say, what the hell am I doing? Who am I? What did I just do? What am I doing to my family? I’ve got three kids, a wife; we’ve been married 15 years; I got a 14-year-old, 11-year-old, an 8-year-old. So we’re not messing around here. And yet, it feels like we’re messing around; we’re just going with whatever feels good at the moment. That’s because it’s right. It’s like, this is what we’re being called to. So then I just start to explore that and say, What is that? And how do I form this? And I guess I’m going to be a life coach. So let me build that out. And how do I do that? How do I start a coaching business? How do I get free clients? Do I just practice this thing? What do I do? How do I do that? And all along the way, it was just trying, trying, trying something new. And there are lots in that, that you can ask whatever questions you want to, but it was just about going from nothing to start with the little that I’ve got right here.

REGINA: Well, and I love that you just said that. It was like trying this and trying that… trying different things. Because I think a lot of times people think, especially in the world of coaching, that you decide to turn on the sign that you’re open for business and that you know exactly what you do and how you do it. And then you just have clients. But the thing I’m always talking about is that niche is constantly shifting and molding and changing as you learn more. So what was that transition, pivot shift period, like for you?

ALEX: Okay, it’s so real, and I’m just like, yeah, that whole shift is still happening. It’s phenomenal. But I think right off the bat, kind of last spring, I was like, Okay, I’m gonna coach, specifically young adults, because that’s what I kind of came out of. And so, how can I help them through this time of discovery? What am I supposed to do with my career in life? So I’ll help people discover and do what they’re made for. All right, great. Let’s do that.

As I tried to build that up then, trying to form, how am I going to get on stage? How am I going to get on more stages, specifically in a corporate setting? That’s where I want to be because that’s where the money and the opportunity are, how do I do that? Breakout of the ministry roles, all that. Then I had a conversation with a friend of mine who runs a branding organization. He sat me and said, you have no idea because I asked, help me figure out what my thing is. He’s like, you don’t know what your thing is? You don’t know what your target is? But I come at him. I’m speaking; I’m coaching. And he’s like, “you don’t know which one is it?” Because it’s totally different things. He said, “actually, why don’t you go into organizations and tell them. Teach them about Generation Z? Because that’s what you’re an expert in”. If that’s what you’ve been doing for 15 years is working with this generation, why don’t you go in there and do that. So then I said, being the light bulb, okay, great shift completely. Wow, that’s what I’m going to do. That’s where the money is going to be. That’s where the coaching is going to be. I’m going to go and consult with companies and started this business; Gen Z matters. I’m going to do this thing and truly just encourage. I’m going to educate. I’m going to advocate for this generation, and I’m going to just blow the roof off this thing and be a speaker at major conferences talking about how to work with this next generation. Podcast everything.

Last September, I went to fast foundations mastermind with Chris and Laurie. And I get up there and my first intro holding the mic. I’m like, so my name is Alex. My business is Gen Z matters.

First of all, I was terrified to say anything about youth ministry. So I’m going to be in the world of like, you know, the secular world, the corporate setting, whatever, the coaching world, nobody’s gonna respect a ministry background. And if I really if I go into this, well, then anybody that knew me from the Ministry background isn’t gonna respect me anymore. Because they’re gonna think that I’ve, I’ve lost it. I lost the plot. So now I’m going to lose their respect, and I’m not going to get their respect.

REGINA: You’re a weird Christian, or you’re a sellout.

ALEX: Brilliant. That’s it. So I’m standing up at the front of the room. First one up there, its first day of intro here, the entrepreneurs, then to step into this hotel with all these weird people that I don’t know, who I automatically think are more successful than me in every realm of life. And so I’m the only one who doesn’t know what he’s doing in the room. And we get 10 minutes, Chris and Laurie intro the thing, and they’re like, “Alright, we’re gonna do introductions. So we’re gonna go, let’s do alphabetically. Alex Street”, I was like, You did not. And yet, within that 12 seconds walking from my seat up to the front, you click like, you get an opportunity, I think, in those moments where you’re faced with this is where you actually are meant to shine. And I could have gone up there and, you know, shot the bed and just sort of, I don’t know what I’m doing. Like, it’s hard to be the first one asked to speak on this. So maybe give me some extra time or come back. Instead, I went full performer have to do this, get your game on. Here we go. And stood up there with confidence and talked about my business, which I had no idea what it was. Gen Z matters. I’m helping organizations do this thing. I’m an expert on that because I worked as a youth pastor for 15 years. And immediately, I was like, Oh, you idiot. But that’s it. And then sat down and everything and like, within minutes afterward, people are like, thank you for setting the bar so high, like what a start.

So it’s just all those things, prepare you for any one of those moments where you’re calling upon to now do the thing that you’re here to do. And it’s an opportunity, even if it’s just a small thing and a small space, a safe space like that. It was just such an opportunity to do truly what I was made to do, which was speak and give other people the confidence to do the same thing I just did while talking about this weird business.

REGINA:  If you were to say, what’s your niche statement or your elevator pitch? Like, what do you do?

ALEX: Yeah, I help you pull your story out of you and communicate it with confidence to connect with your audience. I’m specifically working right with entrepreneurs, solopreneurs online coaches right now. People who are in it alone and are just like, I can do a thing. And I’ve got kind of a background in it. Or here’s my story that brought me to this moment. And yet people are; they’re still talking about their services more than how they got here at that part. That’s actually going to connect with people.

REGINA: Well, and the beautiful thing about what you’re doing and how you’re serving is that as time goes on, it can grow and expand because storytelling applies to every single industry, especially when some sort of sales are involved. Yeah, like, you could literally work with trial attorneys and teach litigators how to tell the story in court, right. You could work with, like doctors, on how to build rapport through sharing vulnerability and story. Like it literally applies to everything. So genius.

ALEX: And we talked a little bit ago, and you were telling me how you use story. So strategically, so intentionally as an attorney? Yes. To connect to them. It’s always about emotion.

And yet, there’s this weirdness. I mean, again, to be, what else? Am I going to be a bit vulnerable on here and honest? There’s this doubt that still hangs in the balance for me that says, Yeah, but like, isn’t everybody talking about the story? Isn’t everybody talking about storytelling? My brand needs a story. Okay, great. And now, here I come, saying, let me help you tell your story.

REGINA:  How do people work with you now? How do you work with clients?

ALEX: So predominantly one on one coaching, so it’s right over zoom, and we dive in and figure out what’s your story? How does that clarify your message? And then how do you deliver that message, kind of a three-session package that we do work through that. And then so there’s one on one stuff there, and I’m actually launching this weekend, for what it’s worth whenever this is, but right now, the fearless speakers Academy, which is a six-week group, coaching course, bringing people through that to really crush their fears and, and show up. So those are a lot of people feeling like, I know, I’ve got a message. And I just need to identify this fear and move past it. And we do that work together as an as a community. And it’s incredibly powerful to see people journey through that together. So at this point, right, so one on one options, there’s the group coaching, and it’s, it’s just powerful to see people embrace their story and turn it into a strong message.

REGINA: So out online, where can people find you pinch yourself out?

ALEX: Instagram is the main place, @streetsays that’s where I hang out. That’s where I talk to people super active in DMS and everything, I just love the actual social part of social media. And my homeland is the IG, and then https://alexstreet.ca/ is the site that’s got all it is about me and an About Me page that hopefully has a story that’s strong enough to impress.

REGINA: Alright, guys, so go slide on over into Alex’s DMS, chat with him about one on one coaching. If you’re interested in his group coaching course, still slide into his DMS. Let him know. Say hello. Tell him that you heard him on the podcast. Thank you so much for being a guest today.

All right, guys. I hope you enjoyed this episode. As much as we love recording it. Please take a screenshot of the episode and share it on your stories and tag me and Alex we would love to see your support and hear what your favorite parts of the episode was today. With that I love you guys have such a beautiful week and I will see you next week.

Regina Lawrence Esq. is a former trial attorney and law school professor turned soulful business & life strategist. She has found that so many entrepreneurs have these brilliant ideas and dreams but don’t know how to take the dream and create a system or structure to make that dream & idea profitable.  That is where Regina comes in.  With discipline, consistency, systems & structure, we can’t help but create profit & fulfillment from our soul-driven business ideas.

Regina’s approach to coaching marries her background in legal analysis, spirituality, mindset coaching, holistic nutrition, and neuroscience to create an experience that will assist you to get into alignment, get clear on what you are here to do and what steps and systems to implement to make that dream a profitable reality.

You can find Regina on Instagram @reginaalawrence